An adv campaign for Berliner Philharmoniker photographes the soundboxes as empty rooms.

At the first sight they could seem large halls illuminated by light cascades or visionary rendering of scandinavian architecture but we’re in the belly of the music.  Here form follows the function, every bend helps air vibration and works with material and human touch to produce specifical sounds.

The couple “inside music-inside musical instrument” is an easy target but photos do the harder job to show emotion and perfection of music.

Concept, art direction, copy by Mona Sibai and Bjorn Ewers – Scholz & Friends Berlin, photos by Mierswa Kluska

Via Behance